aiDUCATIONSchedule a demo

Comparison //

Point of care patient education:
interactive vs. the other guys' loop.

Most in-office screens are advertising channels wearing a lab coat. AIducation is a patient-driven education kiosk built around your menu — and the interest it captures walks into the consult with the patient.

What matters
AIducation
The other guys
Patient interaction
Patients tap, browse, watch, and heart what interests them
Passive loop — patients watch or look away
Whose content
Your services, your prices, your voice
Manufacturer campaign library
Intent capture
Every favorite is tied to the visit and session
No per-patient signal
Provider handoff
PIN unlocks the patient's favorites in the consult
None
Treatment planning
Bundles, 60-month timeline, pricing, reminders
Not offered
Content volume
You load your menu — depth over breadth
Large stocked brand library
Cost
$299/mo per location, month to month
Brand-subsidized, often $0
Who the screen serves
Your practice's revenue
The advertiser's product

We'd rather be honest: ad-funded screens genuinely win on library size and up-front price. They just aren't selling your treatments.

The research doesn't argue.

Published evidence //

+6–8%

Rx lift when point-of-care joins the mix

Across roughly 90 marketing-mix analyses, adding point-of-care messaging to TV or digital campaigns lifted total prescriptions by 6–8%.

ZS / Point of Care Marketing Association, 2024 ↗

Questions? Answered.

What is point of care patient education?

Point of care patient education is health information delivered where care actually happens — the waiting room, the consult room, the chair — instead of before or after the visit. Research on waiting-area education consistently finds knowledge gains and more patient-initiated conversations with providers.

Is an interactive display better than a waiting room TV?

A TV loop broadcasts; a display responds. With an interactive kiosk the patient chooses the topic, which means the content matches real intent — and every tap becomes a signal your provider can act on in the same visit. A loop produces impressions; a kiosk produces a conversation.

Do the other guys' ad-supported screens cost anything?

Brand-funded screens are free because the manufacturer is buying your wall. The content is their campaign library, not your menu or your pricing, and the resulting interest routes to their product rather than your treatment plan.

What hardware do I need?

Any tablet or screen with a browser. There is no proprietary box, no installer visit, and no signage contract.

See it running in your rooms.

Schedule a demo Try the kiosk demo